Marketing

The Growth Hacking Mindset

  • author Fred
  • Mar 8th, 2017
  •   min. read
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This week I gave a workshop on Growth Hacking to Hemera's startups. My objective was to teach them the mindset and make them understand that they should forget about the buzz word.

No Growth Hacking is NOT a magic solution and it won't make you more wealthy just like that. But Growth Hacking is a mindset and a way to structure your work to get more results because you analyse what you're doing.

As I like to point out Growth Hacking introduces scientific technics to your job as a marketer:

  • Ask a question
  • Have hypothesis
  • Make prediction
  • Test
  • Analyse
  • Iterate

Here is the presentation I gave during this workshop. Feel free to drop me a line to discuss about it ;-)

Go further > How to build a Growth Hacking backlog using Azendoo

Fred
Fred is Azendoo CMO. She focuses her work on Azendoo Users and on finding the best productivity hacks. Besides, she's all about snowboard, couture and books.
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