Growth hacking is a new movement based on using innovative digital marketing and business development techniques to help start-ups leverage growth opportunities. Because a growth hacker generally operates as part of a distributed team within the online space, it's important to have a few basics in place to execute successful growth hacking campaigns.
While a growth hacker likes to think outside of the box to create innovative work-arounds for everything, and has built a reputation for saving start-ups money while simultaneously growing a user base and revenues, it's not miserly penny-pinching that defines the growth hacker. Remember, growth hackers get things done for less because they employ new approaches, rather than pay the high cost fares of supporting a large, established industry of traditional solutions.
Growth hacking might not be as costly as traditional approaches, but it's important not to take short cuts just to save money. That defeats the point, and can easily backfire and inhibit growth. If you see a solution you need in order to carry out the plan, raise the funds or allocate the budget to get it.
Project Management as a Growth Hacker Tool
Putting an easy-to-use project management solution in place is crucial. Sure, it's possible to share a spreadsheet on Google Drive to manage tasks, but just as mentioned above, it's best not to take short-cuts when there are so many affordable, high quality project management solutions out there. Because growth hackers often operate as a worldwide distributed force, it's best to use a project management solution that has been tested to boost global team productivity. Growth hackers move fast, and won't tolerate clunky or confusing project management tools. Make sure your project management tools are adapted and optimized for mobile so you can get things done on the move.
Growth hackers have adopted the same agile and iterative processes that world class software development teams use, which means you can count on a highly collaborative and experimental attitude to influence the overall team culture. But, it's not just about rashly trying new things. Growth hackers depend heavily on poring over the metrics and data to tweeze out overlooked trends, or insights worth exploiting. Getting things done depends on assessing the goals down to the fine details, and mapping out a plan of attack that is flexible enough to allow for experimentation and improvisation.
Guest post by Jonathan Poston, for more information contact Jonathan Poston at [email protected].