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There are many different definitions for the term ‘startup’. According to Neil Blumenthal, co-founder and co-CEO of Warby Parker, “A startup is a company working to solve a problem where the solution is not obvious and success is not guaranteed”. Paul Graham focuses his definition on a startup’s ability to grow rapidly. A startup is also a state of mind. “It’s when people join your company and are still making the explicit decision to forget stability in exchange for the promise of tremendous growth and the excitement of making immediate impact,” explains Adora Cheung, cofounder and CEO of Homejoy.

So, running a startup is not like running a typical company. The employees invest in their founders, and vice versa. To run a startup, you need to be fast, fair and efficient. And you need tools that can help you do that, tools that will make your employees' job easier.

This is not an exhaustive list, but you might find some good tools for your own startup!

1. Management Tools

To start off on the right foot, you need to organize your teamwork and make sure communication within your team is clear and precise. For task management, you can use Azendoo. It allows you to organize all the things your team needs to do, as well as to discuss in real time and in context.
Plus, to organize your teamwork you also need proper storage for all your company files. Dropbox is a great application to store your data on any device, so any of your team members can find the right document when they need it.

2. Marketing Tools

Most of your startup's budget will be dedicated to your marketing team. You might need to spend a few bucks here to attract the users ;-) Using the right tool will help the marketing reach more users, faster. There are plenty of useful tools for a marketing team. The two most useful ones are Mailchimp for managing your email campaigns (and emails are the key to your business growth). And secondly, there’s Mention for monitoring everything that is said on the web about your startup, your market, your competitors and so on.

3. Development Tools

Your dev team needs the best tools in order to develop the best app! For great collaboration, code review and management; try Github, the best tool out there. Another useful tool for measuring your application performance is New Relic, which alerts you when your app is slowing down, and allows you to take actions quickly.

4. Sales Tools

Managing your client billing, controlling your margins and driving your CRM all form important parts of your business: Sellsy is an application that helps you to manage your business needs.
If you've built an online tool and need a web and mobile payment application, have a look at Stripe: it’s easy to install and fully customizable by your own developers.

5. Support Tools

Nothing is more important than talking to your users, and answering their questions as quickly as possible. To do so, use Intercom, the best app out there. Not only you can reply to their questions but you can also send targeted messages to targeted users. Alongside that, to analyse your user base, use KISSMetrics. With this app you can analyse and compare all the actions your users carry out in your application.

If you want to share other new tools with us, feel free to comment on this post.

Fred is Azendoo CMO. She focuses her work on Azendoo Users and on finding the best productivity hacks. Besides, she's all about snowboard, couture and books.
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