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Personal development projects can be a pain to get going. I’ll usually feel motivated at the start, possibly due to watching inspiring videos on YouTube (Will Smith gives some of my favourite pep talks). I’ll buzz with energy and optimism, walking around with pen and paper in hand.

Ready to write down my goals; perhaps my list will look like this:

  • Learn HTML and CSS
  • Read one business book per week
  • Take PRINCE2 course
  • Seek out a mentor at work
  • Undertake secondment in the sales team

Woah! Steady on there. I’m going to start a new job, study for a project management qualification in the evenings and then spend my weekend on Codeacademy??

Even if I did manage to find space in my calendar for this blockbuster schedule, I’d quickly feel overwhelmed. And each time I’ve tried this approach, I have indeed given up.

When one of my friends mentioned that I was being a little too ambitious in setting goals… I decided to take a different (and easier) approach to personal development. I’ll share it with you here and show how Azendoo is the perfect app to complement it. It all begins with…


That’s right. I recommend that you focus on just one goal at a time.

And there are a few other things that you’ll need to do:

Start small and change your approach as you learn more.

  • You’ll learn from your mistakes and gain knowledge of how to best complete your project.

  • Do a little every day. Set and complete a small task every day which contributes to your goal.

  • Write down your daily progress.

A personal example — with Azendoo!

I started my career in sales and marketing in 2017. I spent a lot of time writing emails to potential customers. I took this as an opportunity to practice and improve my copywriting (writing to sell) ability.

So, for a couple of months, my only personal development goal was to improve my copywriting skills.

Once you’ve set your goal, then Azendoo starts to come in very handy — it will act as a fantastic central hub for all of your project notes, tasks and files. You can set up what is called a ‘Project’ in Azendoo, to act as your hub. You can make this confidential from your colleagues if you wish.

Small beginnings

I started my project with small steps. I researched the skills needed to become a good copywriter. I broke the skillset down into chunks. I found that a good (email) copywriter needs to know how to do a few things:

  • Write an attention-grabbing subject line. This will improve the number of recipients who open your emails.
  • Use a clear and concise writing style. You want to make it easy for the recipient to understand the purpose of your email.
  • Come up with a compelling call-to-action. Your recipient has opened the email and enjoyed reading it — now what? You’ll want them to take an action to engage more with your brand. As you can see below, Azendoo helped me to create a clear record of my research, which I was easily able to find and search through when I needed to refer back to something.

Research record

Slow and steady

I chose just one of the ‘skill chunks’ to focus on initially — specifically, the ability to ‘write an attention-grabbing subject line’. Each day, I would wake up and set myself a new task, then mark it as complete when done. And then another task for the next day. As you can see in the screenshot below, these were not huge tasks. But, they built momentum and I gained a feeling of progress.

Just a task :) Nothing scary here

Azendoo tasks have a neat feature where you can attach files, including evidence of your work. You can see below that I’ve attached subject line tests and their results to the task, ‘Test and measure subject lines for trial email series 1’.

Why is this useful? Well, when you’re next applying for a job and you need to write about your achievements — then your record-keeping in Azendoo will make your application a lot easier to write.

Use Azendoo to keep an evidence record of your work

Keeping a log

I kept doing my daily tasks, and little by little, I made progress! You can keep a record of your tasks in Azendoo. And view them in list form (as below). You’ll notice that I commented on 30 June that I’d learnt that email subject lines with urgency were performing best. So, on 2 July, I began to focus on inserting urgency into my subject line tests.

View tasks in list form

By writing down your daily activity, you’re forced to reflect on your progress and ask yourself, ‘am I reaching my goal?’. And if not, you can change your approach easily.

By the way, a nice tip for Azendoo users — you can break your tasks up into sections, as shown below:

Et voilà! Handy section dividers for your tasks

Concluding thoughts

Sometimes I think that all it takes to turn an OK day into a productive one is to just… start. With a small, simple task. You can use this approach, combined with Azendoo, to start to see small, cumulative improvements each day in your personal development project. And in the longer term, you’ll see that lots of small improvements = one big improvement!

Just remember:

  • Keep it focused. Achieve one goal at a time.
  • Start small and improve as you go.
  • Do a small task every day.
  • Keep a daily log of your tasks.

One big improvement

And when you want to sit back and admire the progress you’ve made, you can switch to Azendoo’s calendar view.

Calendar task view

This guest article was written by Scott Reis

Guest Writer
This post is a guest post written by one of our contributors. If you'd like to write on the Azendoo blog contact us at blog[a]
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