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Whether you are specializing in SEO, SMO, Content Marketing or you do all of them, you spend most of your day on your computer. And chances are you spend most of that time on your web browser.

Here are a selection of Google Chrome Extensions that every marketer should use daily:

Social Media:

If community management is your trade, you probably already use social media client applications like Buffer, HootSuite or TweetDeck. Turns out HootSuite and Buffer both offer a chrome extension but I tend towards HootSuite's chrome extension to share links and messages more easily.

Riffle, however, is essential to have a better understanding of the people you interact with, one at a time. Thanks to the useful additional information it gives you such as Klout score, number of tweets per day and other rich data, you can have a better understanding of who you are dealing with and adapt your message accordingly.

If you want confirmation on your message composition criteria, use RiteTag, which helps you analyze the right hashtags to use, the proper length of your tweets and more.

Hootsuite "Hootlet" in red and RiteTag in blue

Bitly also has a chrome extension that can increase your productivity by making the process of shortening links you want to share faster.

Social Analytics is a simple yet powerful tool that give you a glance of the social engagement of any web page. It shows a number on the icon, and when you click it expands to give you more details on which social medias shared this specific page.

Bitly in red and Social Analytics

If you create your own content, you probably insert tons of links. You can manually check all of them, or you can use Check My Links. It automatically checks all your links and shows the result right in your web page.

Curation and clipping:

Whichever your specialization is, you have to stay informed about your industry, your competitors, the marketing trends, and more. To make that easier several tools exist:

Evernote web clipper / Pocket / Instapaper are all great for capturing articles and other content on the internet. I prefer and use Evernote since it allows me to share it easily; and because of its great Azendoo integration.

Evernote Web Clipper in action

Feedly Mini is useful for the heavy Feedly users, it can become your substitute web-clipper if you upgrade to Feedly pro and makes creating feeds easy. Also, use Feedly if you don't already!

Point & Sidenotes are tools that allow you to annotate the web. It’s great if you don't want to fill your Evernote notebooks with content you don't want to keep. My preference goes to Point since you can collaborate live with other people and highlight content for others to see.

What I like about these tools is that they can be a substitute to making everything you discover a bookmark and clipping everything you like. You can find everything you annotated easily with both extensions.


Even though we try to reduce email use, it is still a major part of everyone businesses, especially for external contacts. A few tools are available to help you get more out of Gmail.

The first is Boomerang, and it allows you to schedule emails to send later, set reminders on your emails to receive the email later, and more great features. Sidekick is also very useful since it notifies you when someone opens your emails, which can be very useful at times.

Rapportive and Discoverly are tools that enhance your contacts information with social media data. But my favorite chrome extension altogether is Checker Plus for Gmail.

It connects to your gmail accounts and sends notifications to you when you receive emails, gives you a quick access to your emails without having to be in Gmail, and many other useful features, last but not least, it is extremely configurable. Make sure to check out other extensions from the same developer if you are a Google user.

Tab management:

Having a great number of tabs can have negative effects on your productivity: low visibility (where was that one website?), a slower computer (too many tabs = RAM loss), and even frustration (especially when this one tab starts playing a video on its own and you can't turn it off!).

TabCloud in all its glory

I have selected a number of tools and you can see for yourself which one you feel the most comfortable with. Session Buddy and TabCloud are similar: they save your current session of tabs, so you can reopen them later.

You can also set up different tab sessions for different things you want to do: for example, I have an SMO tab where I put all my tools to manage my social media accounts. The difference between the two is the design. Session Buddy is a tab of itself while TabCloud opted for a minimalist look and feel.

The great suspender allows you to "suspend" all your tabs in one click, saving your computer efforts. You can easily then reload all of them or one by one.

Password management:

Everyone should use a password management software, but it is especially true for marketers because of their multiple social media accounts, different tools, event websites, and any other websites you can imagine.

I discovered Lastpass and found it extremely useful and now use it on a daily basis. The ability to import all my past passwords was a great feature for me. Also, it allows you to create secure passwords at sign up and even change your not-so-great passwords into very secure ones easily.

Another helpful tool for password or rather non-password collaboration is Meldium. You can share access to apps and websites without sharing any login or passwords with your collaborators, and it is easy to use.

A few other:

Pushbullet is great when you are on the go. You can send files, links and notes from and to your different devices, be it a smartphone, tablet, or PC. You can also send them to someone else, so that's also useful for collaboration. You can also receive your smartphone’s notifications directly on your PC and even reply to text messages without picking up your phone.

Black Menu for Google is made for you if you heavily rely on Google Apps. It provides a drop down window from where you can access most of them directly without opening tabs.

I recommend you try the chrome extensions you feel are right for you and pick a few. Chrome extensions are great, but if you have too many it can slow your computer down substantially. There are a few tricks to get around this:

Extra tips - 06/24 EDIT -

Tip #1

To easily manage all your chrome extensions, use SimpleExtManager. It has become one of my favorite Chrome Extensions because you can activate and deactivate all your other Chrome extensions so much faster. It allows me to juggle between my activities. The best part is you can group extensions, and open all extensions within a specific group all at once.

Tip #2

I have discovered MultiLogin recently, and used it almost every day since. It offers and alternative to the tip below. It gives you the ability to login multiple accounts on the same websites, by giving you a new 'clean' tab, which in similar to a private navigation in the regard that it is not signed in any websites.
I found it extremely useful while managing my Social Media accounts, for doing demos of Azendoo, and in many other contexts.

Another option is to have different Chrome users on the same PC. I found this amazingly helpful for managing the way I browse the web, and further the way I work.

To do that, first go to your settings. Then scroll down to the “people” section. From here you can add “people” to have different chrome accounts or versions. Pick a name and a picture to identify your account quickly. You can then decide to log in with a google account (so you can synchronize bookmarks, browsing history and more) or to keep signed off.

You can now switch between user profiles to keep things separated. I, for example, have one for work and one for everything else. But it can also be useful if you share your computer with other people and want to have your own bookmarks and extensions, or also for making demo or webinars without revealing too much information.
You can read this article to have a more thorough explanation on how to create separate user profiles for chrome.

Pro tip: To switch between accounts faster enable the fast user switching. To do so, copy chrome://flags/#enable-fast-user-switching and paste it into your address bar. Then click on enable and restart chrome. You will then see a little addition to the drop down menu for faster switching ;)

Did you enjoy this article? Found it useful? Or have something to add? Please share with us in the comments below.

Mattias Le Cren
Product Manager at Azendoo. I enjoy tech, building software, and football.
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