Your SEO efforts cannot go unmanaged, the impact of good SEO is so great that your business or your client cannot afford to let it be organised on a scrap of paper or in a note taking app.
Since SEO now not only is keywords, backlink building, website and mobile speed optimisation, but also content marketing altogether it is easy to become overwhelmed even when you have a competent team.
SEO planning vs execution
Working on Search Engine Optimisation is very much about following a process. First make a full assessment on what needs to be done, then dress the priorities on each task, only to start executing.
There is a very wide range of SEO tools to choose from to help you in your efforts to rank higher, some are simply indispensable.
However, these tools help you to execute rather than to plan, organise, prioritise, or follow-up on the progress of your endeavour.
The basic SEO team
Modern Search Engine Optimisation efforts require many different skills, and therefore, a variety of profiles for your team.
Unless your team can self manage, you likely are going to need someone to manage the group. That means setting goals and strategy, delegating work and following up on progress.
On the execution side, you’ll need at least one of the following:
- Content creator: to create pages content with copywriting skills and keywords optimisation knowledge
- Designer: to optimize website design and content visuals
- Developer: to build, maintain and optimize your website
- Marketer: to manage your community, optimize CRO, and build backlinks with PR.
Task management for SEO
Using a task management or project management software would be a smart move if you’re on your own, an imperative if you are working in team.
With it you can dress a list of tasks and then prioritise, delegate, and discuss around them with your team. You can organise your tasks depending on their nature or context and follow-up on the progress of the team.
For example, set a series of tasks to make a complete audit of a website SEO. You could separate on-page SEO auditing tasks from the off-page SEO ones. Then delegate the tasks to your team members according to their skills.
Getting organised with Azendoo
To get started on getting your SEO work organised with Azendoo, you should create a series of subjects. Here is a list of subject that should get you started:
In these subjects, enter each action that needs to be done as a task. You can also use the description to enter useful additional information and links, as well as use subtasks to break down the task further.
Then you can simply tell your team to start assigning themselves tasks or assign them yourself.
Invite your clients
Azendoo’s Guest feature allows you to invite your clients to specific subjects. This is great for status reports and other types of updates. It allows you to stay in contact with your clients, and they can see your progress as it unfolds.
You can then communicate on the strategy as a whole on the activity feed, or on very specific elements inside of tasks.
Set due dates
Whether this step takes place before or after assigning the tasks to your team members (or to yourself), setting due dates is an essential element of your SEO project.
By doing so, not only this will help everyone prioritise their tasks but it will also set the tone for the project pace.
Try Azendoo to manage your SEO tasks!
If you need help getting started on your SEO project, take a look at this thorough article giving you a SEO checklist with instructions for each step.